Insight is back once again will yet another amazing menswear collection. The Summer 2012 is full of color, patterns, and prints that are perfect for this hot summer. Below is the Summer 2012 lookbook and already available are some pieces from the collection HERE!

Taking some obvious direct inspiration from the famed streetstyle blog, The Sartorialist; Sam Ashley has put together his love for skateboarding and fashion by creating the streetstyle blog, The Skartorialist. The blog focuses on finding the best style on specifically skateboarders he sees in the streets. Below are some images of what you can expect from the blog. Be sure to check it out!

Spring is in the air and Summer is only a couple weeks away! Everyone needs some new swimwear to show off what you’ve got! Get in style with the new Insight swimwear Summer 2012 collection. Full of colors and patterns that’ll have you at your feet. Take a peak at the collection below and be sure to check out the swimwear available now for purchase HERE!

Insight is known for providing some amazing West Coast-inspired pieces with an always promising stylish and trendsetting collection. For their Summer 2012 collection, Insight went all out with some revealing pieces such as mesh garments and cut out tops. Full of colorful, vibrant, and key-on-point patterns and prints, the collection is a sure win. The new Insight collection is available now HERE!

Do you hate your alarm? Whether it’s a loud and annoying sound to make sure you get up or your favorite song (but later becomes the song to terrorize your life), you want that perfect way to wake up every morning. Japanese fashion giant Uniqlo has developed the new “Wake Up” social app for both iOS and Android. Meant to make waking up in the morning as enjoyable as possible, the app offers alarm music that is automatically created with a dependence on the current time, weather and day of the week. After watching the video above which helps to show you exactly what the alarm experience is like, I took this as an opportunity to experiment with the app. After two successful mornings of waking up to the alarm I’ve concluded the following: the alarm will actually wake you up (and I’m a heavy sleeper), the music which changes everyday is actually very pleasant and not annoying, and the women who speaks to you form the app knows her shit pretty well. The app is currently available free of charge so check out the app!

I’m defiantly not one to go buy a $50,000 camera, and I can bet that the majority of you who are reading this aren’t either. Either way it’s pretty cool to see exactly what goes into making a $50,000 camera. With two big names, Leica and Hermès behind the product it’s no wonder why the camera costs so much. One thing we can appreciate though is how much detail and time goes into making the camera… but I think instead I’m spend my $50,000 elsewhere. Enjoy!

Chances are if you have an iPhone (and now Androids too now), you have an Instagram. The app is slowly becoming the latest fascination that is seeming to never get old. Then all of a sudden, out of the blue, someone decided to create one of the coolest concepts we’ve seen in a long time. The Instagram Socialmatic Camera is the latest and greatest concept in pop culture to be created that is gaining a lot of buzz. Imagine being able to take pictures wherever you go with whatever filter you want and while you can still share the photo with numerous social networking sites, you can also print out the photo automatically right there wherever you are. The concept became such a hit that indiegogo decided to start raising money to get the camera made. You can help by making any donation HERE or just check out some of the concept photos below.

Spring time is finally here! The weather is heating up and nature is beginning to show it’s colors. One thing that is definitely popping with color and life is the new Tavik swimwear. With an array of bright pastels and neon colors to one pieces, tops, and bottoms, the collection is a sure representation for Tavik’s love for everything tropical and outgoing. Check out all the options available and you can expect these items to go just as quickly as they did the first time. Below are some images of the pieces from the collection available at 80′s Purple. Get your Tavik HERE and enjoy!

Guess who’s gotten involved in the booze business? M.I.A. is taking on yet another project to add to her busy year (she’s planning on releasing her next album, titled Matangi, sometime this year in the late summer/early fall) to help create a label for the famed Australian beer, Beck’s Bottle. Along with the London rapper are calligrapher and font maven Aerosyn-Lex from New York, LA performance artist Bert Rodriguez, Peruvian-born artist Freegums from Miami, Chocolate Skateboard designer Geoff McFetridge, and sculptor Willy Chyr from Chicago. M.I.A. created her bottle’s artwork while shooting the Bad Girls video, and she joins a long line of artists – including Andy Warhol, Yoko Ono, and Jeff Koons – who have worked with the Australian beer brand. The video above features M.I.A. discussing the process of creating her label and a little more about her philosophy. Enjoy!

It’s always a mystery as to how Terry Richardson seems to get the biggest names in the celebrity world to pose for him; and when I say pose, I mean get raw and real. Last week Terry released some almost revealing photos of some outtakes of a photoshoot with model Kate Upton, and just today pictures from behind the scenes of a photoshoot with singer Rihanna were released and they’ve gone viral. Rihanna is shot posing in some short daisy duke-esque jean shorts and a rolled up classic white tee. With some hip busting movement and finger-biting extras, Rihanna is the talk of the town. Check out the rest of the images below.