En Route – Men’s Winter Photoshoot

November 30th, 2011

Meeting life head on and boldly throwing himself into new experiences with uber enthusiasm.  Independent of social acceptance and definitely is not afraid of being alone. He is either a leader or a loner. Thriving on freedom, challenge, and activity. He is not a follower. Shot by: Alyssa Lavine Styled by: Alex Migliorini & Belle Nguyen Modeled [...]

POST BY : belle

Best of the West Trend Shoot

May 20th, 2011

Saddle up with this Summer’s South-Western inspired trend, full of Navajo prints and warm sandy color-tones. This season, designers have voyaged out yonder with a refreshingly natural aesthetic perfect for a New Mexico Summer-time picnic. Modernize the Western look by pairing bright tailored staple pieces with traditional native accents. Set saddles ablaze this Summer with [...]

POST BY : belle

Get Music Fest Ready!

April 9th, 2011

Get yourself music-fest-ready with our whimsical jumpers, and lightweight dresses which  will get you through the hot hot heat of Indio, and even maybe a pass into back-stage… See more pictures on this trend AND a Coachella check list after the jump. Shop this trend here.

POST BY : belle

Be Bold. Be Graphic.

March 24th, 2011

Steer clear of playing it safe this Spring with surges of bright colors, and pattern heavy fabrics. This season, designers embrace spring’s warm presence by welcoming in bold mixtures of prints along with sophisticated color blocking for an unconventionally chic look. Step outside your wardrobes comfort zone by mixing-and-matching some of your most untamed prints. [...]

POST BY : Tuan

Feels Good To Me

November 8th, 2010

The way your fingers run along your soft cashmere sweater or the way you play with rips in your jeans can satisfy a lot. 80′s Purple features all the playful textures we love: fur, tweeds, ruffles. Get your groove on with a textured look showing the defining style you own. Shop this trend HERE. See [...]

POST BY : belle

Fantasy Sports Fashion Trend

August 9th, 2010

The summer isn’t over yet.  Check out our latest trend shoot!  Sportswear is a huge trend for 2010 and it could even be used very well into the fall.  Accessories are a big part of sportswear and its nice to look good and feel good while going for a quick run or maybe some yoga [...]

POST BY : belle

Welcome to the Drumline

May 24th, 2010

Marching band attire is making a big impression on the fashion world. They aren’t just for performances now. Shoulders are the focal point this season. Uniform styling maybe a bit too extreme but taking a bit of inspiration from this can form a very fashionable look. Key things to look for are big shoulders, trimmings, [...]

POST BY : tuan

american beauty

April 24th, 2010

Claim your independence this summer with reds, whites, and blues. the american dream is best portrayed during the summer season. With Independence Day as the major holiday this season, nothing is more fun than the bbqs’, fireworks, and fund in the sun. Show your pride with the classics of red, white and blue!

POST BY : tuan