Whether they claim to be paying homage or not, designer logos and brands have been the inspiration for many of the recent play on words graphics we’re seeing and its taken the fashion industry to a whole new level. Models like Cara Delevingne and Jourdan Dunn have been spotted streetstyle wearing “Homies” pieces by Brian Lichtenberg and celebrities and musical artists have been sporting SSUR’s “Comme des Fuckdown” wear on a daily. A whole new level of brazen brand repurposing has surfaced and those high fashion brand names you lust over on blogs and magazines are now transformed into subliminal messages that’ll make you look twice. Add some edge to your wardrobe with, what would have been a fashion faux pas a few years back, pieces that’ll give you an urban street designer look that’s chic and effortless.
[Brian Lichtenberg, Conflict of Interest, SSUR]