These collections here represent the beginning collaborative efforts of this distinctly Los Angeles brand and the global phenominon of the beloved Sanrio brand and it’s cast of wonderful characters so dearly adored by millions of people. The Neivz x Sanrio products marry the unique concepts and capabilities of a forward thinging design studio and the classic charm and cuteness of all Sanrio creations. Please enjoy this modern take on a timeless brand!
All Nievz x Sanrio product are laser cu and hand made in Los Angeles, The materials to create each product include birch plywood, plexiglass acrylic paint, and sterling silver.
About Neivz (pronounce like knives):
NEIVZ is a product/fashion line that produces unique and highly expressive work along a colorful spectrum with Top 40 radio, Mickey Mouse, and candy paint on one side and Kasimir Malevich, computer programs, and futuristic architecture on the other. NEIVZ was conceived of in 2010 by Los Angeles based designer Steven Shein as he calmly inhaled low quality LA air with the california sun in his eyes after shooting the finest tequila available in the city. At present the line focuses on super graphic, over the top, and often cheeky jewelry collections. By taking cues from pop culture and infusing an original and clean aesthetic, Shein delivers authenticity, integrity, and high quality design to every collection. All products are created and manufactured in Los Angeles with the love and care one would expect from an independent studio. Featured in press all over the world, fans of the line include Nicki Minaj, Katy Perry, Keri Hilson, Rihanna, and Tavi Gevinson. (via Neivz)
About Sanrio:
Small gift, big smile.
It’s more than just a catchy phrase; it’s the foundation of everything we do, and we’re proud to say we’ve been creating smiles for over 40 years.
At Sanrio, we believe that a gift is more than just a gift. Rather, a gift is a means of expressing our heartfelt feelings for others. This philosophy guides all Sanrio activities, whether we’re designing a stationery set, a retail store, or an animated television series.
From Sanrio boutiques showcasing the ultimate Sanrio collection to smaller assortments in other shopping environments, we invite all our friends and guests to experience the magic of these four simple words. (via Sanrio)
