
Once upon a time, on opposite sides of the world, two little blonde girls grew up believing in unicorns and mermaids. They danced in glitter ballet skirts and sang songs about fairies, they dreamed of being teenagers and tried on their Mothers’ high heels. These little girls spent hours, days, years, playing make-believe, dressing up their Barbies and My Little Ponies, brushing their pink and lavender hair with little plastic brushes. If they had it their way they would live in the worlds they created, in pink mansions, magical forests with pony friends, dressed in shiny mini skirts with lavender hair and baby blue accessories. And as fate would have it, these little girls met, finally, in California where they spent their days under forts in warm summers and in magic lands that existed in the great realms of their imaginations.
Spring 2012 White Label is a reflection of the girl’s childhood fantasies, a grown up fairy tale decked with pastels, sparkles, mini dresses and 80′s nostalgia. My little pony, Care Bears and Rainbow Bright are brought to life in this collection with pastel hair, dreamy knits, creamy lace, fringe and dungarees.
Also the shoes featured in the lookbook are the shoes from the Wildfox Couture and Jeffrey Campbell collaboration collection!
You can expect to 80′s Purple to carry both the Wildfox White Label Spring 2012 collection along with some Wildfox Couture x Jeffrey Campbell shoes in the coming weeks! For now shop some looks from the Wildfox Couture Fall and Summer 2011 collections here.






































